Updated June 2026 · 20 industries · 7 metrics
How does your store actually compare? Typical conversion rate, average order value, cart abandonment and more — broken down by industry, expressed as honest ranges instead of single misleading numbers.
Cross-industry typical · see all 20 industries →
Cross-industry typical · see all 20 industries →
Cross-industry typical · see all 20 industries →
Cross-industry typical · see all 20 industries →
Cross-industry typical · see all 20 industries →
Cross-industry typical · see all 20 industries →
Cross-industry typical · see all 20 industries →
Typical values shown. Click any cell for the full range, context, and how to improve.
| Industry | Conversion Rate | AOV | Cart Abandonment | Bounce Rate | Mobile Traffic | Returning Customers | Email Revenue |
|---|---|---|---|---|---|---|---|
| Fashion & Apparel | 2.3% | $105 | 71% | 49% | 78% | 26% | 24% |
| Beauty & Cosmetics | 2.8% | $62 | 68% | 47% | 80% | 32% | 28% |
| Electronics & Gadgets | 1.6% | $190 | 74% | 52% | 62% | 18% | 16% |
| Jewelry & Accessories | 1.1% | $240 | 76% | 54% | 72% | 15% | 18% |
| Food & Beverage | 3.2% | $58 | 64% | 44% | 74% | 38% | 30% |
| Pet Supplies | 2.6% | $78 | 67% | 46% | 73% | 41% | 27% |
| Home Decor & Furniture | 1.4% | $215 | 75% | 51% | 65% | 16% | 17% |
| Sports & Outdoors | 1.8% | $110 | 72% | 50% | 70% | 24% | 21% |
| Books & Media | 2.9% | $35 | 66% | 48% | 68% | 30% | 25% |
| Toys & Games | 2.2% | $65 | 69% | 47% | 75% | 22% | 20% |
| Automotive Parts & Accessories | 1.5% | $135 | 73% | 53% | 60% | 25% | 15% |
| Health & Wellness | 2.7% | $72 | 68% | 46% | 76% | 35% | 29% |
| Garden & Plants | 2% | $85 | 70% | 49% | 66% | 23% | 19% |
| Crafts & Hobbies | 2.5% | $48 | 67% | 45% | 71% | 29% | 23% |
| Music & Instruments | 1.3% | $175 | 74% | 52% | 58% | 17% | 14% |
| Art & Collectibles | 1% | $160 | 77% | 55% | 64% | 14% | 13% |
| Baby & Kids | 2.4% | $88 | 69% | 46% | 79% | 31% | 26% |
| Office & Stationery | 2.1% | $52 | 68% | 48% | 61% | 33% | 22% |
| Outdoor Recreation | 1.7% | $125 | 72% | 50% | 69% | 21% | 18% |
| Fitness Equipment | 1.4% | $150 | 74% | 52% | 63% | 19% | 16% |
Chakril aggregates published benchmark studies (6 public sources, 2024–2026), normalizes them for Shopify stores, and expresses each benchmark as a typical range rather than a single false-precision number. Figures are directional estimates intended for planning and comparison, refreshed June 2026.
Cite freely with a link: Source: Chakril Shopify Benchmarks (2026) — chakril.com/benchmarks
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