Updated June 2026
The average aov for Sports & Outdoors Shopify stores in 2026 is $110, with most stores falling between $75 and $165.
Low end
Typical (2026)
Top performers
Sports & Outdoors stores typically run $2.40 below the cross-industry Shopify average of $112.40 — a known challenge in this vertical.
Average order value is total revenue divided by number of orders — how much a customer spends per checkout.
AOV is the cheapest growth lever: raising it costs nothing in new traffic. Bundles, upsells, and free-shipping thresholds compound directly into revenue.
The average aov for Sports & Outdoors Shopify stores in 2026 is $110, with most stores falling between $75 and $165.
$110 is the typical value for Sports & Outdoors Shopify stores. If your store is above $110, you're outperforming the median store in your vertical. Top performers reach $165 or better.
Set a free-shipping threshold ~20–30% above your current AOV Add "frequently bought together" bundles on product pages Offer post-purchase one-click upsells
Chakril aggregates published benchmark studies (6 public sources, 2024–2026), normalizes them for Shopify stores, and expresses each benchmark as a typical range rather than a single false-precision number. Figures are directional estimates intended for planning and comparison, refreshed June 2026.