Updated June 2026
The typical aov across Shopify stores is $112.40 in 2026 — but it ranges from $35 (Books & Media) to $240 (Jewelry & Accessories) depending on industry.
Bars show the typical value; the right column shows the full low–high range. Click an industry for context and improvement tactics.
AOV is the cheapest growth lever: raising it costs nothing in new traffic. Bundles, upsells, and free-shipping thresholds compound directly into revenue.
Across 20 industries, the typical aov for Shopify stores is around $112.40 in 2026. "Good" depends heavily on your industry — Jewelry & Accessories stores typically see $240, while Books & Media stores average $35. Compare against your own vertical, not the global average.
Average order value is total revenue divided by number of orders — how much a customer spends per checkout.
Set a free-shipping threshold ~20–30% above your current AOV Add "frequently bought together" bundles on product pages Offer post-purchase one-click upsells Create tiered discounts (spend more, save more) Merchandise collections so higher-value items surface first
Chakril aggregates published benchmark studies (6 public sources, 2024–2026), normalizes them for Shopify stores, and expresses each benchmark as a typical range rather than a single false-precision number. Figures are directional estimates intended for planning and comparison, refreshed June 2026.