Updated June 2026
The typical email revenue across Shopify stores is 21.1% in 2026 — but it ranges from 13% (Art & Collectibles) to 30% (Food & Beverage) depending on industry.
Bars show the typical value; the right column shows the full low–high range. Click an industry for context and improvement tactics.
Email is owned traffic — no ad auction, no algorithm change. Top Shopify stores drive a quarter or more of revenue from email at near-zero marginal cost.
Across 20 industries, the typical email revenue for Shopify stores is around 21.1% in 2026. "Good" depends heavily on your industry — Food & Beverage stores typically see 30%, while Art & Collectibles stores average 13%. Compare against your own vertical, not the global average.
Email revenue share is the percentage of total store revenue attributed to email marketing (campaigns + automated flows).
Set up the 4 core flows: welcome, abandoned cart, browse abandonment, post-purchase Grow the list with a genuinely useful lead magnet (guides, tools, discounts) Segment by purchase behavior instead of blasting everyone Send consistently — at least one valuable email per week
Chakril aggregates published benchmark studies (6 public sources, 2024–2026), normalizes them for Shopify stores, and expresses each benchmark as a typical range rather than a single false-precision number. Figures are directional estimates intended for planning and comparison, refreshed June 2026.