Updated June 2026
The average email revenue for Fitness Equipment Shopify stores in 2026 is 16%, with most stores falling between 10% and 23%.
Low end
Typical (2026)
Top performers
Fitness Equipment stores typically run 5.1% below the cross-industry Shopify average of 21.1% — a known challenge in this vertical.
Email revenue share is the percentage of total store revenue attributed to email marketing (campaigns + automated flows).
Email is owned traffic — no ad auction, no algorithm change. Top Shopify stores drive a quarter or more of revenue from email at near-zero marginal cost.
The average email revenue for Fitness Equipment Shopify stores in 2026 is 16%, with most stores falling between 10% and 23%.
16% is the typical value for Fitness Equipment Shopify stores. If your store is above 16%, you're outperforming the median store in your vertical. Top performers reach 23% or better.
Set up the 4 core flows: welcome, abandoned cart, browse abandonment, post-purchase Grow the list with a genuinely useful lead magnet (guides, tools, discounts) Segment by purchase behavior instead of blasting everyone
Chakril aggregates published benchmark studies (6 public sources, 2024–2026), normalizes them for Shopify stores, and expresses each benchmark as a typical range rather than a single false-precision number. Figures are directional estimates intended for planning and comparison, refreshed June 2026.