Updated June 2026
The average email revenue for Outdoor Recreation Shopify stores in 2026 is 18%, with most stores falling between 12% and 25%.
Low end
Typical (2026)
Top performers
Outdoor Recreation stores typically run 3.1% below the cross-industry Shopify average of 21.1% — a known challenge in this vertical.
Email revenue share is the percentage of total store revenue attributed to email marketing (campaigns + automated flows).
Email is owned traffic — no ad auction, no algorithm change. Top Shopify stores drive a quarter or more of revenue from email at near-zero marginal cost.
The average email revenue for Outdoor Recreation Shopify stores in 2026 is 18%, with most stores falling between 12% and 25%.
18% is the typical value for Outdoor Recreation Shopify stores. If your store is above 18%, you're outperforming the median store in your vertical. Top performers reach 25% or better.
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Chakril aggregates published benchmark studies (6 public sources, 2024–2026), normalizes them for Shopify stores, and expresses each benchmark as a typical range rather than a single false-precision number. Figures are directional estimates intended for planning and comparison, refreshed June 2026.