Updated June 2026
The average returning customers for Outdoor Recreation Shopify stores in 2026 is 21%, with most stores falling between 15% and 28%.
Low end
Typical (2026)
Top performers
Outdoor Recreation stores typically run 4.5% below the cross-industry Shopify average of 25.5% — a known challenge in this vertical.
Returning customer rate is the share of orders placed by customers who have bought from your store before.
Acquiring a new customer costs 5–10× more than retaining one. Stores with healthy repeat rates can outspend competitors on acquisition because each customer is worth more.
The average returning customers for Outdoor Recreation Shopify stores in 2026 is 21%, with most stores falling between 15% and 28%.
21% is the typical value for Outdoor Recreation Shopify stores. If your store is above 21%, you're outperforming the median store in your vertical. Top performers reach 28% or better.
Launch a simple loyalty or points program Send post-purchase education and replenishment reminders Offer subscriptions for consumable products
Chakril aggregates published benchmark studies (6 public sources, 2024–2026), normalizes them for Shopify stores, and expresses each benchmark as a typical range rather than a single false-precision number. Figures are directional estimates intended for planning and comparison, refreshed June 2026.