Updated June 2026
The average returning customers for Pet Supplies Shopify stores in 2026 is 41%, with most stores falling between 33% and 50%.
Low end
Typical (2026)
Top performers
Pet Supplies stores typically run 15.5% above the cross-industry Shopify average of 25.5% — a relative strength for the vertical.
Returning customer rate is the share of orders placed by customers who have bought from your store before.
Acquiring a new customer costs 5–10× more than retaining one. Stores with healthy repeat rates can outspend competitors on acquisition because each customer is worth more.
The average returning customers for Pet Supplies Shopify stores in 2026 is 41%, with most stores falling between 33% and 50%.
41% is the typical value for Pet Supplies Shopify stores. If your store is above 41%, you're outperforming the median store in your vertical. Top performers reach 50% or better.
Launch a simple loyalty or points program Send post-purchase education and replenishment reminders Offer subscriptions for consumable products
Chakril aggregates published benchmark studies (6 public sources, 2024–2026), normalizes them for Shopify stores, and expresses each benchmark as a typical range rather than a single false-precision number. Figures are directional estimates intended for planning and comparison, refreshed June 2026.