Updated June 2026
The average email revenue for Health & Wellness Shopify stores in 2026 is 29%, with most stores falling between 22% and 37%.
Low end
Typical (2026)
Top performers
Health & Wellness stores typically run 7.9% above the cross-industry Shopify average of 21.1% — a relative strength for the vertical.
Email revenue share is the percentage of total store revenue attributed to email marketing (campaigns + automated flows).
Email is owned traffic — no ad auction, no algorithm change. Top Shopify stores drive a quarter or more of revenue from email at near-zero marginal cost.
The average email revenue for Health & Wellness Shopify stores in 2026 is 29%, with most stores falling between 22% and 37%.
29% is the typical value for Health & Wellness Shopify stores. If your store is above 29%, you're outperforming the median store in your vertical. Top performers reach 37% or better.
Set up the 4 core flows: welcome, abandoned cart, browse abandonment, post-purchase Grow the list with a genuinely useful lead magnet (guides, tools, discounts) Segment by purchase behavior instead of blasting everyone
Chakril aggregates published benchmark studies (6 public sources, 2024–2026), normalizes them for Shopify stores, and expresses each benchmark as a typical range rather than a single false-precision number. Figures are directional estimates intended for planning and comparison, refreshed June 2026.