Updated June 2026
The average cart abandonment for Health & Wellness Shopify stores in 2026 is 68%, with most stores falling between 63% and 74%.
Low end
Typical (2026)
Top performers
Health & Wellness stores typically run 2.7% below the cross-industry Shopify average of 70.7% — a relative strength for the vertical.
Cart abandonment rate is the share of shoppers who add items to cart but leave without completing checkout.
Roughly 7 in 10 carts are abandoned across ecommerce. Recovering even 10% of abandoned carts is often the fastest revenue win available to a Shopify store.
The average cart abandonment for Health & Wellness Shopify stores in 2026 is 68%, with most stores falling between 63% and 74%.
68% is the typical value for Health & Wellness Shopify stores. If your store is below 68%, you're outperforming the median store in your vertical. Top performers reach 63% or better.
Show total cost (shipping + taxes) early — surprise costs are the #1 abandonment driver Send a 3-email abandonment sequence (1h, 24h, 72h) Add express checkout (Shop Pay, Apple Pay, PayPal)
Chakril aggregates published benchmark studies (6 public sources, 2024–2026), normalizes them for Shopify stores, and expresses each benchmark as a typical range rather than a single false-precision number. Figures are directional estimates intended for planning and comparison, refreshed June 2026.