Updated June 2026
The average email revenue for Baby & Kids Shopify stores in 2026 is 26%, with most stores falling between 19% and 34%.
Low end
Typical (2026)
Top performers
Baby & Kids stores typically run 4.9% above the cross-industry Shopify average of 21.1% — a relative strength for the vertical.
Email revenue share is the percentage of total store revenue attributed to email marketing (campaigns + automated flows).
Email is owned traffic — no ad auction, no algorithm change. Top Shopify stores drive a quarter or more of revenue from email at near-zero marginal cost.
The average email revenue for Baby & Kids Shopify stores in 2026 is 26%, with most stores falling between 19% and 34%.
26% is the typical value for Baby & Kids Shopify stores. If your store is above 26%, you're outperforming the median store in your vertical. Top performers reach 34% or better.
Set up the 4 core flows: welcome, abandoned cart, browse abandonment, post-purchase Grow the list with a genuinely useful lead magnet (guides, tools, discounts) Segment by purchase behavior instead of blasting everyone
Chakril aggregates published benchmark studies (6 public sources, 2024–2026), normalizes them for Shopify stores, and expresses each benchmark as a typical range rather than a single false-precision number. Figures are directional estimates intended for planning and comparison, refreshed June 2026.