Updated June 2026

Average Bounce Rate for Crafts & Hobbies Shopify Stores

The average bounce rate for Crafts & Hobbies Shopify stores in 2026 is 45%, with most stores falling between 38% and 53%.

Low end

38%

Typical (2026)

45%

Top performers

38%

38%53%

Crafts & Hobbies stores typically run 4.2% below the cross-industry Shopify average of 49.2%a relative strength for the vertical.

What is bounce rate?

Bounce rate is the percentage of sessions where the visitor leaves after viewing a single page without interacting.

High bounce usually signals a mismatch between what the visitor expected and what the page delivered — or a slow page. It caps every downstream metric.

How crafts & hobbies stores improve bounce rate

Frequently asked questions

What is the average bounce rate for Crafts & Hobbies stores?

The average bounce rate for Crafts & Hobbies Shopify stores in 2026 is 45%, with most stores falling between 38% and 53%.

Is 45% a good bounce rate for a Crafts & Hobbies store?

45% is the typical value for Crafts & Hobbies Shopify stores. If your store is below 45%, you're outperforming the median store in your vertical. Top performers reach 38% or better.

How can Crafts & Hobbies stores improve their bounce rate?

Match landing page content to the ad/search query that brought the visitor Get Largest Contentful Paint under 2.5s, especially on mobile Add clear internal links and related-product modules so there is an obvious next click

Where does this benchmark data come from?

Chakril aggregates published benchmark studies (6 public sources, 2024–2026), normalizes them for Shopify stores, and expresses each benchmark as a typical range rather than a single false-precision number. Figures are directional estimates intended for planning and comparison, refreshed June 2026.

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