SEO · Updated June 2026
Internal linking is connecting pages within your own site. It distributes authority from strong pages to important ones, helps crawlers discover content, and tells search engines which pages matter most. Blog-to-collection links are ecommerce’s highest-leverage internal links.
A practical system: every blog post links to 2–3 relevant collections with descriptive anchor text; every collection links to related collections and buying guides. Orphan pages — with no internal links — rarely rank.
On-page SEO is optimizing elements within a page — title tag, headings, content, internal links, images, and schema — so search engines understand and rank it. It is the part of SEO fully within your control.
Anchor text is the clickable words of a link. Descriptive, keyword-relevant anchors ("gold hoop earrings" rather than "click here") tell search engines what the destination page is about and improve its ranking for those words.