SEO · Updated June 2026
Anchor text is the clickable words of a link. Descriptive, keyword-relevant anchors ("gold hoop earrings" rather than "click here") tell search engines what the destination page is about and improve its ranking for those words.
Internal linking is connecting pages within your own site. It distributes authority from strong pages to important ones, helps crawlers discover content, and tells search engines which pages matter most. Blog-to-collection links are ecommerce’s highest-leverage internal links.
A backlink is a link from another website to yours. Backlinks remain a core authority signal: links from relevant, trusted sites act as endorsements that raise your whole domain’s ranking potential.