SEO · Updated June 2026
A backlink is a link from another website to yours. Backlinks remain a core authority signal: links from relevant, trusted sites act as endorsements that raise your whole domain’s ranking potential.
For stores, realistic backlink sources include supplier/brand directories, press for original data or products, creator collaborations, and genuinely useful free tools or research that people cite.
Anchor text is the clickable words of a link. Descriptive, keyword-relevant anchors ("gold hoop earrings" rather than "click here") tell search engines what the destination page is about and improve its ranking for those words.
SEO (search engine optimization) is the practice of improving a website so it earns more visibility in organic search results. For ecommerce, SEO spans technical health, on-page content, site structure, and authority building — and it compounds, unlike paid ads.