Blogger's built-in Stats page does not report unique visitors — it reports pageviews. To count unique visitors you have to connect Google Analytics 4 and read the Total users metric. Blogger's own number will always be higher, often by two or three times.
Step 1: See what Blogger actually gives you
- Sign in at blogger.com and pick your blog.
- Click Stats in the left menu.
- You'll see Pageviews today, yesterday, last month and all time, plus posts, traffic sources and audience by country.
Every one of those is a pageview count. One person reading four posts registers as four. There is no unique-visitor row anywhere in Blogger.
Step 2: Stop Blogger from counting you
This is the single biggest source of inflation on small blogs.
- On the Stats page, click the three-dot overflow menu (top right of the stats card).
- Choose Manage tracking your own pageviews.
- Select Don't track my pageviews.
Blogger stores this as a cookie, so you have to repeat it on every browser and device you use to edit the blog. If you preview posts on your phone, do it there too.
Step 3: Connect Google Analytics 4
- Create a GA4 property at analytics.google.com if you don't have one. Choose Web as the platform and enter your blogspot or custom domain.
- Copy the Measurement ID — it starts with
G-. - Back in Blogger, go to Settings, scroll to the Basic section, and find Google Analytics Property ID.
- Paste the
G-ID and save. - Some third-party Blogger themes strip the analytics snippet. If Realtime shows nothing after 30 minutes, go to Theme → Edit HTML and paste the gtag.js snippet just before
</head>instead.
Give it 24 to 48 hours to populate standard reports.
Step 4: Read the unique visitor number
In GA4, go to Reports → Acquisition → Traffic acquisition, or Reports → Engagement → Pages and screens for per-post data. Two metrics matter:
- Total users — every distinct user GA4 identified in the date range. This is your closest equivalent to "unique visitors".
- Active users — users who had an engaged session (10+ seconds, a conversion, or 2+ pageviews). GA4 shows this as the default "Users" in many reports.
Active users is always lower than total users. Pick one and report it consistently.
Why the two numbers never match
Blogger's counter fires server-side on every request. GA4 fires JavaScript in a real browser. That difference produces a predictable gap:
- Bots and scrapers hit the server, get counted by Blogger, and never run JavaScript. GA4 filters most of them.
- Your own visits count in Blogger unless you opted out in Step 2.
- Repeat readers add a pageview each visit in Blogger but stay one user in GA4 (within the same browser).
- Ad blockers and cookie refusals block GA4 but not Blogger, pushing GA4 a few percent low.
Net effect: Blogger high, GA4 low, truth somewhere near GA4. If you need a walkthrough of the GA4 side, see Google Analytics 4 for Bloggers and How to Check Organic Traffic in GA4.
Want the full menu of traffic-checking options, including tools for blogs you don't own? See How to Check Blog Traffic.
FAQ
Does Blogger support Google Analytics 4?
Yes. The Settings → Google Analytics Property ID field accepts GA4 measurement IDs beginning with G-. Universal Analytics UA- IDs stopped collecting data in July 2023, so if your field still holds one, replace it. Some custom themes need the gtag snippet added to the theme HTML manually.
Why does Blogger show 500 pageviews but GA4 shows 60 users?
Both can be right. Blogger counts every request including bots and repeat visits; GA4 counts distinct browsers that ran its script. A 5:1 to 10:1 ratio is common on small blogs. Turn off self-tracking in Blogger Stats and the gap usually narrows noticeably.
Can I see unique visitors per blog post?
Yes, in GA4. Go to Reports → Engagement → Pages and screens, then switch the primary dimension to Page path. Each post row shows Views and Active users. Blogger's own per-post table only shows pageviews, with no per-post user count available.
How far back does Blogger's Stats data go?
Blogger keeps all-time pageview totals but only offers granular views for recent periods, and it can't be exported cleanly. GA4 retains event-level data for 2 or 14 months depending on your retention setting. Set retention to 14 months under Admin → Data settings → Data retention on day one.