How to add Instagram to Shopify website?

In today's digital marketplace, creating a seamless connection between your social media presence and your e-commerce platform isn't just an option - it's a necessity. Instagram, with its visually rich content and massive user base of over 2 billion active users, serves as a powerful tool to showcase your products, build brand trust, and drive sales through your Shopify store.

Instagram integration with your Shopify store can significantly boost your social proof and engagement. Let's walk through the process of connecting these platforms, including how to link my Shopify to Instagram, to showcase your Instagram content directly on your Shopify website.

Preparing Your Accounts

Before starting the integration process, ensure you have:

  • A Business Instagram account (personal accounts won't work).

  • Administrative access to your Shopify store.

  • Your Instagram account connected to a Facebook Business Page.

  1. Log into your Shopify admin dashboard.

  2. Click on ">" beside "Sales channels" in the left sidebar.

  3. Search for "Instagram" and select "Add channel".

  4. Click "Add sales channel".

  5. Select "Connect account".

  6. Log in to your Facebook Business Manager account.

  7. Choose your Instagram business account.

  8. Accept the desired permissions and complete the connection.

Best Practices

  • Regularly update your Instagram feed with fresh content.

  • Use high-quality images that match your brand aesthetic.

  • Include product tags in your Instagram posts.

  • Test your feed on both mobile and desktop views.

  • Ensure your Instagram account remains connected.

By following these steps, you'll successfully link your Instagram presence to your Shopify store, creating a more engaging shopping experience for your customers. Remember to keep your Instagram content fresh and aligned with your store's branding for the best results.

Need help troubleshooting? Shopify's support team is available 24/7 through their help center or live chat support.