Shopify · Updated June 2026

What Is Shopify Plus?

Shopify Plus is Shopify’s enterprise plan, adding checkout customization, higher API limits, B2B features, Launchpad automation, and dedicated support. Stores typically upgrade when revenue passes roughly $1–2M/year or when checkout customization becomes essential.

Related terms

Shopify Theme

A Shopify theme is the template system controlling a store’s design and layout, built with Liquid, JSON templates, and sections. Themes determine not just looks but baseline performance and SEO structure — heading hierarchy, schema output, and page speed.

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