SEO · Updated June 2026
Keyword research is identifying the search queries your customers actually type, then mapping them to pages. The output is a keyword-to-page map: category terms → collections, buying long-tails → products, questions → blog and help content.
Long-tail keywords are longer, specific queries with lower volume but higher intent — "waterproof hiking boots for wide feet" versus "boots". They convert better, face less competition, and collectively outnumber head terms in total search demand.
SEO (search engine optimization) is the practice of improving a website so it earns more visibility in organic search results. For ecommerce, SEO spans technical health, on-page content, site structure, and authority building — and it compounds, unlike paid ads.